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  NAME: THRONE WAR: MARKETING LESSONS FROM THE ART OF WAR

AUTHOR: PRAVIN SHEKAR

PUBLISHED BY: NOTION PRESS

 THRONE WAR is a about marketing and strategies any business can adopt or lookup too to run a successful business. There are 3 sections in the book, 1st and 2nd chapter comprise of 12 different lessons with stories revolving around the war and different strategies and reasons which can make or break a person in war. The author focuses on two different perspectives i.e. Ancient stories of the War between Cholas & Pandyas and Current conversation of three schoolmates (The trio) who are CEO of their respective business discussing about various obstacles and strategies that can be used to overcome them with their common business mentor. Each chapter of the book starts with a part of story of war between the Cholas and the Pandyas, followed by key lesson learned from the stories, followed by the discussion of The Trio of the same lessons in current day marketing, the chapter ends with market case study. 

I liked how the author has very nicely covered the three stages of a business i.e. the starting phase when the business is small from the perspective of Anu, when the business is growing from the perspective of Gokul, and when the business is running on large scale from the perspective of Rita. Not only do they are on different stages of their growth process they have different products implying that these strategies are applicable irrespective of the product. The book also explains how to keep how run a steady business with one small step at a time, in the right direction.

I would recommend this book for people all the corporate leaders, entrepreneurs and marketers. Especially to someone who has been thinking of starting a business for a long time but have backed out due to lack of courage or excuses like a there is already a big competitor available in the market or someone is providing the same service with very less prices than me I won’t survive the market completion etc.

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