NAME: THRONE WAR: MARKETING LESSONS FROM THE ART OF WAR AUTHOR: PRAVIN SHEKAR PUBLISHED BY: NOTION PRESS THRONE WAR is a about marketing and strategies any business can adopt or lookup too to run a successful business. There are 3 sections in the book, 1 st and 2 nd chapter comprise of 12 different lessons with stories revolving around the war and different strategies and reasons which can make or break a person in war. The author focuses on two different perspectives i.e. Ancient stories of the War between Cholas & Pandyas and Current conversation of three schoolmates (The trio) who are CEO of their respective business discussing about various obstacles and strategies that can be used to overcome them with their common business mentor. Each chapter of the book starts with a part of story of war between the Cholas and the Pandyas, followed by key lesson learned from the stories, followed by the discussion of The Trio of the same lessons in current day marketing,...